PDF Trend Watch List Extended - Social Media as Business Media

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According to the lastest social media marketing statistics, everyone loves a For small businesses, mastering social marketing is even more relevant today's digital ecosystem allows you to extend your reach with few limitations. Michael Guta is a Staff Writer for Small Business Trends focusing on.
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The Sprout Social Index resulted from a survey of 1, consumers and 2, marketers. The consumer survey was conducted by Survata online between April 12, , and May 1, The survey for marketers was conducted via email by Google Forms, between April 4, , and May 1, As for the technical reasons consumers choose to watch a video, factors include the contents consumable length, captions or description, and ad vs. But in order to share this content, it has to be entertaining, inspiring or convey knowledge to friends.

The clear leader in this department is Facebook.

Journalism, Media, and Technology Trends and Predictions 2018

The second platform is also a brand owned by Facebook. Sprout Social concluded the report by stating how social media has become a channel for marketing in However, a new evolution has begun where marketers have to redefine success and realign with what consumers want to fulfill their mission on social media. Sprout Social says it hopes businesses use the survey, report and analysis to make decisions leading to real changes while choosing and deploying consumer-focused content strategy.

Thats a really interesting news. Social Media sites are now becoming a part of people lives and it has been used in various means and purposes. Thanks for sharing these reports. People watch videos primarily to entertain themselves so I guess it is not that suprising. Participating in social chats—like the weekly HootChat on Twitter—can also be a great way to increase your visibility, get attention from new people, showcase your expertise, and drive traffic to your website. Curating content helps you: Offer great value in the chat, rather than being too promotional.

Just make sure your website address is included in all of your social media profiles so that people who want to learn more about you can do so with one easy click. Social media offers an easy and low-commitment way for potential customers to express interest in your business and your products.

Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads. For example, Renault Europe used Facebook lead ads that allowed people interested in learning more about a new model to book a test drive directly from Facebook, with just a couple of taps.

The ads had a 7.

13 Biggest Content Marketing Trends that Will Dominate 2018

No matter what you sell, social media can help you sell it. Your social accounts are a critical part of your sales funnel —the process through which a new contact becomes a customer. As the number of people using social media continues to grow and social sales tools evolve, social networks will become increasingly important for product search and ecommerce. The time is right to align your social marketing and sales goals.

For individual sales professionals, social selling is already a critical tool. Word of mouth drives 20 to 50 percent of purchasing decisions. When you get people talking about your product or company on social media, you build brand awareness and credibility, and set yourself up for more sales. One key way to drive social word of mouth is to partner with influencers —people who have a large following on social media and can draw the attention of that following to your brand.

Research from Nielsen, Carat, and YouTube shows that collaborating with an influencer can give your brand four times more lift in brand familiarity than collaborating with a celebrity. Promoting your content on social channels is a great way to get your smart, well-researched content in front of new people, proving your expertise and growing your audience.

10 Social Trends You Need To Know - We Are Social

For example, Adobe used LinkedIn Sponsored Content to showcase its research, including infographics and videos. To maximize the social media for business benefits, make sure to have a content marketing plan in place. As people start liking, commenting on, and sharing your social posts, your content is exposed to new audiences—their friends and followers. Going viral takes this concept one step further. As people share your content with their networks, and their networks follow suit, your content spreads across the internet, getting thousands or even millions of shares.

This exposure is especially beneficial because all those shares, likes, and comments show an existing connection with your brand. Going viral is no easy task, of course, but without social media it would be next to impossible. Just how much content can you get through a UGC campaign?


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Check out the wanderlustcontest hashtag from National Geographic, which has generated more than 60, posts. If you and your team are on the ball, you can pick up on important social posts about your brand to highlight the positive and address the negative before it turns into a major issue. Be sure to share your side of the story in a polite, professional way.

Someone singing your praises?

Benefits of social media for brand building

Send them plenty of thanks and draw attention to their kind words. When a Philadelphia Starbucks store had two black men arrested, the hashtag BoycottStarbucks went viral, and fast. The hashtag was used more than , times in just three days. That is officially a crisis.


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  6. We apologize to the two individuals and our customers for what took place at our Philadelphia store on Thursday. After this first apology, the company followed up with several more statements on social media, and announced that it would close all of its stores for a day of racial-bias training.

    It remains to be seen what the long-term effects of this incident will be for the Starbucks brand, but the consequences would almost certainly been worse if the company had not responded quickly and appropriately on social media. Does your company have a plan in place for dealing with a crisis? While smaller brands may not have a crisis blow up to such a large scale, a smaller number of shares can have a devastating impact within a tight-knit community or niche.

    Silence is not an option when it comes to responding to crises on social media. Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street. If you want customers and followers to be engaged, you have to be engaged yourself. You can also use social media monitoring to keep an eye on what people are saying across the social web.

    People expect brands to be available on social media and seek out their social accounts for customer service. The HBR research, which specifically looks at Tweets, shows that customers who receive a response to their Tweet would be willing to spend more with the brand on a later purchase, especially if they get a response within five minutes.

    That holds true even when the initial Tweet was a flat-out complaint. We mentioned social media monitoring above as an important element of audience engagement.

    Executive Summary

    Social media generates a huge amount of data about your customers in real time. You can use that information to make smarter business decisions.

    Social Media Marketing Trends and Tips for 2018 — Kim Garst Interview

    All of the major social networks offer analytics that provide demographic information about the people interacting with your account. This can help you tailor your strategy to better speak to your real audience. Lots of mentions is a good thing, right? Sure, in many cases.

    Using social media for your business allows you to stay on top of sentiment analysis so you can protect your brand reputation.